Nissan Motor Co., Ltd announces the release of the Roox minicar, which goes on sale today at Nissan dealers nationwide.
The most distinctive features of the new Nissan Roox are its spacious interior, elegant design and convenient features, such as the double sliding rear doors that provide for convenient entry and exit and a large, low-floor height luggage space. The name Roox was coined from “room” and “max” to convey its exceptionally roomy interior.
While Roox’s comfortable family car cabin is designed to change people’s impression of minicar interiors in Japan, its exterior design also brings an eye-catching new face to the segment. Roox incorporates the design characteristics of Nissan’s Highway Star Minivan series, including Serena and Elgrand, providing a striking and elegant appearance.
The new Roox is also designed to offer efficient operation and performance. The K6A engine-equipped models (except for turbo models) deliver both excellent environmental and driving performance, achieving top-in-class1 fuel efficiency of 21.5km/l2. With a 15% or 20% improvement in fuel economy over the 2010 standards, these models are certified SU-LEV3 (vehicles which emit 75% fewer emissions than the levels mandated by Japan's 2005 exhaust emission regulations). Roox non-turbo models qualify for Japan's preferential tax scheme for environment-friendly vehicles, with automobile acquisition tax and automobile weight tax reduced by 50%.
Nissan collectively refers to models that qualify for these preferential tax breaks as the Nissan ECO Series (NECO Series). Including Roox, 18 models4 have already qualified. Nissan hopes to stimulate consumer demand for eco-friendly vehicles by offering customers a broad selection of products to choose from.
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